Optimising the experience of the e-commerce by identifying and easing pain points within the main journey, whilst staying true to the distinctive bold and playful traits of the brand.
Based on stakeholder interviews, benchmarks and deep analysis of Diesel’s business goals and e-commerce experience.
We devised more than 150 actionable UX/UI improvements to tackle in order to improve their conversion, sales rates and overall experience.
Project Type
E-Commerce
Year
2023
My Role
Designer
Agency
Feels Like
1.
A Self-Sufficient PLP
A self-sufficient PLP that allows users to interact with products without entering any PDP and a streamlined product card.
2.
Menu & Navigation Improvements
A menu design that is easier to scan and can emphasize on campaign modules and has a layout optimized for scalability.
3.
A More Powerful & Accurate Searcher
A smarter search feature making the most of opportunities to cross-sell or direct users to relevant PDPs.
Improving the System
I’ve worked on bringing more flexibility to the site’s Art Direction and more diversity to the resources available, resulting in a more adabtable Design System.
